# Product data & PIM

The foundation: central management of variants, materials, brands and categories for every channel.

Article data is the core of any product business: if the source is unclean, the error spreads into shop, catalogue, marketplace and invoice. miegroup keeps master data, variants, categories and brands in one place.

- Variants with their own part number, stock and price.
- Categories and attributes in every language, with translated values.
- Brands including logo and country of origin — visible on every article.
- Images in several sizes, generated and served automatically.

## FAQ

### Which product data can I manage centrally?

Names, descriptions, features, variants, materials, brands, categories, GTIN/EAN, country of origin, weight and dimensions — maintained once, used by every website, feed and interface.

### How do existing items get into the system?

Via bulk import from Excel or CSV, via BMEcat or via the API. The AI maps columns and suggests descriptions and categories; nothing is published before approval.

### Is the data also prepared for Google and AI systems?

Yes. Merchant feeds, schema.org structured data and the digital product passport per GTIN are generated from the master data — so search engines and shopping agents read the same facts as your customers.

Canonical: https://miegroup.net/en/solutions/produktdaten-pim
Source: miegroup (https://miegroup.net)